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100,000 emails sent
95,000 - 99,000 (95 - 99%) emails delivered
6,650 - 14,850 (7 - 15%) emails opened
113 - 1,040 (2 - 7%) click-thru-rate (CTR)
20 - 208 (15 - 20%) responses
33 - 83 (25 - 40%) conversions/sales